December 24, 2008

CLOT x Nike 1World Air Force 1

With Chinese New Year featured as one of 2009’s widely celebrated holidays and occasions, the Nike 1World campaign looks to Hong Kong-based CLOT to offer their style and creativity on the AF1. The Air Force 1 is themed around traditional themes of luck, happiness and prosperity. As a throwback to China’s roots, the shoe’s upper is comprised of a subtly patterned CLOT Royale red silk with visible Air unit and black highlights. However, the most interesting point of this shoe is a highly customizable factor which includes a top layer which can be removed via burning and cutting to reveal a second leather layer which also features the similar graphics as seen on the silk layer. The tear-away concept was put to use as CLOT’s own philosophy of going beyond the superficial to find deeper meanings. Keeping with the Chinese New Year theme, the shoe will come with a “Chinese Candy Box”, a traditional method of packaging treats during this monumental yearly occasion. As with previous 1World release schemes, the CLOT x Nike 1World Air Force 1 will be limited only to a Hong Kong release.

Share/Bookmark

No comments:

Post a Comment