January 22, 2009

What Is "G"? (Fitted)




While some people might have seen the recent What is G commercial featuring the voice over of popular artist Lil’ Wayne, the video was just among a larger feature recently launched by Gatorade. The Gatorade Tastemaker Program featured a number of memorable pieces together in one awesome package. First presented in a ZERO Halliburton aluminum case, the inside features a number of co-branded products. Among the mix is a Gatorade x LeRoy Jenkins x Estate LA hat, LeRoy Jenkins x Gatorade shirt, Gatorade x Bose noise-canceling headphones and an iPod Touch featuring a message from the living legend Michael Jordan describing “What is G”. To cap things off is a number of new Gatorade bottles A rumored 80 packages are in existence.
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