Designer Alexandros Stasinopoulos decided that there needs to be a new and unique way to tell time, so he constructed the “Ora” wristwatch concept. The time is delivered via three separate, but seemingly cohesive, tapes; one displaying the hour, one displaying the minute and one displaying the day. The shape of the watch is a direct result of an “inside-out” designing approach where the moving parts dictated the overall form of the timepiece’s outer shell. 
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