To commemorate the Beautiful Losers release, Nike’s Sportswear’s JESSE LEYVA has also created a series of 22 Beautiful Losers Dunks emblazoned with iconic stills from the movie using the company’s new high-resolution digital printing process. Says Aaron Rose of the project, “We went back to the documentary and pulled frame stills of what we felt were key moments in the narrative. We used these moments to tell the Beautiful Losers story using the shoes as a medium, with the end result being a collection of works of art.” Viewed together, the shoes reflect the overall narrative of the film, and after being exhibited at the NYC and LA “Make Something!” workshops, two sets of the shoes will be auctioned off with proceeds donated to the Children’s Aid Society.
No comments:
Post a Comment