The Adidas x Lifelounge collaboration uses the Adidas slogans, “Impossible is Nothing”, and “Celebrate Originality”, with the All Day I Dream About Sneakers collection, which celebrates the life of Herr Fritz Träumer.Herr Fritz Träumer was a designer who dedicated his life to creating sneakers. Always thinking outside the box, Träumer wrote a series of notebooks that featured his daydreams of completely unimaginable sneaker creations that were well beyond their normal everyday functions.
Adidas and Lifelounge have teamed up to create a limited edition book, only available in Australia and New Zealand, which features excerpts and images of his works.
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