November 24, 2008

Nike Zoom LeBron VI - Big Apple

On Tuesday, November 25, NBA All-Star LeBron James makes his first trip of the 2008-09 NBA season to Madison Square Garden as the Cleveland Cavaliers take on the New York Knicks. Not only will the perennial NBA All-Star be returning to the stage where he scored 50 points last season but he will be doing so in a special “New York City” version of his latest signature sneakers – the Zoom LeBron VI.
The “Big Apple” Zoom LeBron VI sneakers take inspiration from one of LeBron’s favorite cities, New York, by incorporating the color red throughout the shoe as a tribute to the city’s famous nickname. This will be the third time that LeBron will wear a special “New York” version of his signature shoe. Two seasons ago he wore a “graffiti” edition of the Zoom LeBron IV and last season he wore a version of the Zoom LeBron V’s that included pinstripes.
Fans looking to purchase the Zoom LeBron VI – “Big Apple” edition can do so in New York City on Friday, November 28. The shoe will be available at retail locations throughout the city such as Niketown and House of Hoops by Foot Locker and will retail for a suggested price of $140.
Update: We just received a note from The Rivington Club, they will have 23 pairs for sale as well.
The Zoom LeBron VI shoe is the most versatile LeBron signature shoe from Nike and James. The Zoom LeBron VI performance basketball shoe represents the essence of LeBron James: team, toughness, passion and vision. The Zoom LeBron VI not only has a full-length Zoom Air unit in the mid-sole for the ultimate responsive ride, but also has a Zoom Air unit double-stacked in the heel. The cushioning system helps the forefoot for transition when jumping. Deep sipes in the shoe allow for natural motion, which means the shoe works with the athlete’s movement, rather than against it.
In addition to the special shoe that LeBron is scheduled to wear on court tomorrow, Nike is set to air its latest television commercial featuring LeBron on Thanksgiving Day. The U.S. television spot, dubbed “Chalk”, draws its inspiration from LeBron’s pregame ritual of tossing talcum powder into the air at the scorers’ table before each home and away game.

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