Once upon a time there was a kid name Daniel Silberman. One day Daniel made some tees with four grand, walked into Union and the rest is history. Today, with the success of the We Run tee, the brand holds Conveyor Fred Segal, Brooklyn Projects, Karmaloop and other exclusive boutiques worldwide as retailers. As their newly launched website states, “Through the We Run design we tell the story of who we are, what we believe in, and where we’re about to go.” With celebrity support garnered from the likes of The Game, ThreeSixMafia, Mark Ronson and Jay-Z, Once Upon A Time seems to be writing their own history.
December 1, 2008
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